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Monthly Health Watch
Welcome to the Monthly Health Watch section of Aetna’s Press Center. I hope you will find this information helpful in generating story ideas and useful in your reporting.
Health observances are days, weeks, even months devoted to shining the spotlight on a particular health issue. Health plans, community groups, schools, and the medical community (including doctors, dentists and nurses) all take advantage of annual health observances to raise awareness, educate about risks, host health screenings, and encourage people to take the best possible care of their health. At Aetna, we mark our calendars at the start of each year and incorporate monthly health themes into our education materials and member communications. Many companies that provide Aetna health benefits to their workforce also share monthly-health-themed tips as part of their employee wellness programs. Our plan is to populate a year’s worth of tips and story ideas pegged to monthly health observances so that you can use the information to map out your long-range story planning. Please let us know if you have a particular monthly topic you are interested in. We will be happy to pull together information pertinent to your specific story. Thank you for your interest in Aetna. Here’s to a year of good health. Lonny Reisman, MD Chief Medical Officer Aetna Monthly Health Watch Newsletters September 2009 (Monthly Health Watch) Summer 2009 (Health Tips) June 2009 (LGBT Pride) May 2009 (Employee Health & Fitness) April 2009 (Minority Health) March 2009 (Nutrition) |
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