Plan for Your Health, a public education campaign from Aetna and the Financial Planning Association, gives consumers the information they need to make health benefits and financial choices that meet their needs now and in the future. Health care options can be very confusing and it's important to understand them, especially now that many employers are giving consumers more control of benefit choices.

What many women don't know is that health plans have many options that can help manage health care costs and financial security. Different women have different needs at different times of life, such as when they start a new job, get married, have children or start over in life, either because of divorce, separation or the death of a spouse. It's important for consumers to make health care decisions part of their financial plan.

Plan for Your Health can help. We partnered with Neale Godfrey, national finance expert, to bring women the tools they need to make health care decisions part of their financial planning. By eliminating the clutter and giving consumers easy-to-understand information about health care options, they will be able to make decisions that are right for them at any time in their lives.

At key times in their lives, consumers will need this information as they change health benefits preferences to fit their needs. Plan for Your Health helps consumers understand their options when they change jobs, get married or have a baby, making the transition a smooth one.

The campaign will show consumers why it is so important to understand health and personal finance options and plan ahead. Planforyourhealth.com is the guide consumers need to make these important choices, including:

• Useful tips on different insurance products;
• Tools to figure out how big life changes will affect health care options; and
• Information on choosing the best health care options.